top of page
Sunset over a rolling, Washington wheat field.

Our Team

KR Creative Strategies is a trusted communications partner focused on strategic storytelling and outreach for the agriculture, conservation and history sectors.

Get to know the KRCS Crew!

Kara Rowe

Founder & CEO

Kara Rowe

Kara is an Emmy award winning producer, writer and editor. She has worked in communications for more than 20 years with experience in national, regional, and local projects. She has worked in agricultural policy and marketing in Montana and Washington. Kara's passion has been in people and making them care about the world around them. Kara’s experience in outdoor, agricultural, natural resource and history projects has made her a specialist in working through issues regarding people, food, wildlife, water, and land.

Laura Meyer

VP of Creative Strategy

Laura Meyer

Laura devotes her career to celebrating conservation and agriculture through strategic communication and storytelling. She joined KRCS in 2022 and leads work for many natural resource clients. With an MA in Environmental Communication and a BA in Film and Video, she brings experience as the former Communications Director for the Washington State Conservation Commission. Laura’s work centers on strategy, messaging, and design. She lives in Iowa’s Driftless Region with her husband, Colton, and their dogs, Sylvia and Tucker.

Sara Good

VP of Operations

Sara Good

Sara has a Masters' of Education, Reading and Literacy. She spent 20 years in Southern Idaho and was the District Director for a collegiate student organization, Chi Alpha. Sara is passionate about leadership and professional development. She is trained in professional coaching and loves seeing others thrive in work and in all areas of life. Sara loves spending time with family, friends, and her Border Collie, ZuZu Petals. She loves winter and being outdoors and is convinced that being in nature is where greater perspective in life is found.

Kim Hogberg

VP of Video Production

Kim Hogberg

Kim holds a Master’s in Broadcast Journalism from the University of Montana and a BA in History. For 20 years she has worked on award-winning documentaries, TV shows, and films. She discovered her love for historical storytelling while serving as associate producer on Jailed for Their Words. Kim went on to produce and edit the Emmy-nominated An Alien Place, co-produce Washington Grown, and create films with the Extreme History Project and Montana Historical Society. She’s passionate about bringing history to life through digital media.

Colton Meyer

Communications Director

Colton Meyer

Colton grew up on a century farm in Iowa and has worked in agriculture, conservation and outreach for more than 20 years. He coordinated the Floyd River Watershed Project with Sioux County Soil & Water Conservation District and served as an Environmental Specialist for the Iowa Department of Agriculture & Land Stewardship, all while helping on his family farm. Passionate about supporting farmers and improving natural resources, he’s earned multiple statewide awards. Colton enjoys hunting, fishing, and exploring the outdoors with his wife, Laura, and their dogs, Sylvia and Tucker.

Joan Poirier

Media Buyer

Joan Poirier

Joan began her career at the St. Clair County Farm Bureau in Illinois before relocating to Spokane in 1980—arriving just after Mount St. Helens blanketed the region in ash. The beauty of the Northwest soon made Spokane her family’s forever home. Her 34-year career spans public service at Spokane Transit Authority, the City of Spokane, and Spokane Public Schools, followed by six years in nonprofit communications. With a deep commitment to community and relationship-building, Joan now helps elevate client messages as a media buyer.

Photo coming soon

Post Production & IT Manager

Karl Doran

Karl has been working in video production for more than 20 years. Karl has delivered movie and video projects from the big screen to the small screen. At KRCS you can find him working on finishing and delivering broadcast projects, editing video and fixing technical challenges.

Colleen Ashcroft

Digital Communications & GIS Specialist

Colleen Ashcroft

Colleen’s connection to farms, food, and the natural world runs deep. Raised in an outdoor-loving family, she developed a firsthand understanding of how natural systems shape the landscapes and communities around us, an insight she brings to every project. She recently earned her B.S. degree from Eastern Washington University in Geoscience, with a minor in Communications, combining scientific rigor with the ability to translate complex ideas into clear, compelling stories. When she’s not working, you’ll likely find her exploring nearby mountain trails, spending time with her pup Wrigley, or curled up with a good book.

Cassidy Fitzpatrick

Social Media Intern

Cassidy Fitzpatrick

Cassidy brings a fresh perspective shaped by her roots in eastern Washington. A junior at Eastern Washington University, she is pursuing a degree in Education with a focus on history. Outside the classroom, she loves exploring the outdoors—biking mountain trails, hiking, and learning pickleball. Her appreciation for nature and strong attention to detail make her a valuable part of our team. Cassidy is also building skills in video editing and social media as she supports clients with creativity and care.

Kali Rowe

Social Media Intern

Kali Rowe

Kali's love for farms, food, and nature comes naturally. Growing up in a farm family, she understands the importance of how our food is grown and its tie to the world. A sophomore at Oregon Tech, she is studying Environmental Science. When not in school or working, she's on a nearby golf course or fishing boat. Kali is learning the basics of social media and video while serving our clients. Her unique point of view is beneficial to the team and our strategy.

Wildflower meadow.

Creative Partners

Tomás Guzmán

Video

Ian Loe

Video

Kyle Prothe

Video

Jon Schuler

Graphic design & video

Elissa Sweet

Artist, designer & editor

We tell stories that bring agriculture & conservation communities to life,
inspiring target audiences.

Learn more about our clients and why they choose to work with KR Creative Strategies.

KR Creative staff and partners on a video shoot.
bottom of page